Frequently Asked Questions

What is the Baking Notification Project?

The Baking Notification Project is an indie tech startup that helps home bakers connect with their neighbors to share extra baked goods. We’re based in Nashville, and we’re working with bakers throughout the U.S. to test our concept.

How does the Baking Notification Project work?

Home bakers send text messages via the Baking Notification Project to neighbors who sign up to receive baking notifications. The text messages are automated and include details about what’s being offered, pickup time, and pickup location.

How often do subscribers get texts?

Each baker commits to sending out at least two offers per month. An offer includes a limited number of baked goods, which means that not all subscribers will be able to claim every offer. Because BNP bakers are home bakers who bake for themselves and their families and share their extras, there’s no set day or time when subscribers receive texts. It’s kind of spontaneous and a tiny bit competitive, and subscribers tell us they love that.

How many subscribers does a baker usually have?

Each baker is limited to 25 subscribers, though some bakers choose to set their subscriber limit lower. The subscriber limit is intended to keep each project neighborhood-focused and small enough that our bakers’ enjoyable baking hobby doesn’t turn into a stressful hustle. A waitlist is available once a baker reaches their subscriber limit.

How much does it cost to subscribe to the Baking Notification Project?

Most participating bakers have set their subscription price at $10/month, and there are no additional charges to claim what a baker offers. The entire monthly subscription goes directly to bakers to help cover the cost of ingredients and supplies like packaging materials. Our business model isn’t based on MLM or revenue-sharing; participating bakers pay a monthly access fee that helps offset tech and operating costs. Click here to learn more about baker platform costs and what a monthly access fee pays for.

When will the Baking Notification Project be in my neighborhood?

It’s hard to say. We’re an extremely small team of two doing this on the side while also parenting a toddler, so we’re taking it slowly and being very intentional about how and where and when we grow. The Baking Notification Project is currently testing in neighborhoods in California, Tennessee, Texas, and Wisconsin.

How do I become a baker with the Baking Notification Project?

We’re working with beta testers to test and iterate on our concept. We paused our tester recruiting efforts in May 2022 through the summer so that we can make improvements based on what we’re learning during testing. We will begin accepting new testers again in September 2022. Bakers who use the Baking Notification Project to share baked goods with their neighbors are independent and do not work for the Baking Notification Project.

What about food safety?

Each baker agrees to comply with local regulations in their area as a condition of using the Baking Notification Project to share baked goods with their neighbors. These regulations vary by state and may include specific labeling requirements, home inspections, or restrictions on goods that can be prepared for sale from a home kitchen.

Is the Baking Notification Project founded by a professional baker?

Co-founder Jessica Morrison here. I have no professional baking experience, and I have never worked in the food industry. I built the Baking Notification Project with my husband Brandon because I was looking for a way to give away all the extra baked goods that were piling up in our house. I wanted to know more of my neighbors, and this seemed like a good way to do it. I have a PhD in geochemistry from the University of Notre Dame, and I spent the last seven years working initially as a journalist and then product director for Chemical & Engineering News. I enjoy baking as a hobby, as most chemists do, and I love feeding people.

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